Cookie Policy

About this cookie policy

This policy should be read together with the Privacy Policy. It applies to the Eye First Superspeciality Eye Care website and related digital pages, forms, embedded services, and marketing or analytics tags.

• Website: https://eyefirst.in
• Centre: Eye First Superspeciality Eye Care, Kapoorthala, Aliganj, Lucknow
• Contact: hello@eyefirst.in or +91-8881206888

What cookies and similar technologies are

Cookies are small files stored by a browser when someone visits a website. Similar technologies include tags, tracking pixels, scripts, local storage, device identifiers, and server-side logs.

• These technologies may help the website load correctly, keep forms and embedded services working, measure traffic, understand page performance, and improve visitor experience.
• They may also help Eye First understand campaign performance, enquiry sources, approximate location, and how visitors interact with website pages.

Essential cookies

Essential cookies and similar technologies support basic website functionality, security, page loading, navigation, form reliability, and service availability.

• These cookies are generally necessary for the website to work properly.
• Blocking essential cookies may cause some pages, forms, embedded maps, or security features to work incorrectly.

Analytics cookies

Analytics cookies help Eye First understand how visitors use the website, which pages are useful, where traffic comes from, and whether the website is performing correctly.

• Analytics data may include page views, session activity, device type, browser type, approximate location, traffic source, clicks, scroll activity, and conversion events.
• Eye First may use Google Analytics and related measurement tools to collect aggregated and usage-based insights.
• Analytics information helps improve content, mobile usability, page speed, patient guidance, and overall website experience.

Google Analytics and Google Tag Manager

Eye First uses Google Analytics and Google Tag Manager to measure website usage and manage website tags in a controlled way.

• Google Analytics may use cookies or similar technologies to understand visitor activity, traffic sources, campaign performance, approximate location, and website interactions.
• Google Tag Manager helps load and manage tags such as analytics, conversion tracking, advertising, and marketing measurement scripts.
• Google Tag Manager itself is used to manage tags, but the tags loaded through it may collect information according to their own settings and provider policies.

Marketing cookies and pixels

Marketing cookies, pixels, and tags may be used to measure campaign performance, understand which channels generate enquiries, support remarketing, and improve communication relevance.

• These technologies may record page visits, campaign source, form interactions, clicks, approximate location, and conversion events such as enquiry or appointment actions.
• Marketing tools may help Eye First understand whether visitors arrived from search, ads, social media, WhatsApp, email, or other campaigns.
• Where required, marketing cookies and similar non-essential technologies should be used with appropriate consent or available opt-out controls.

CRM, email, and automation tools

Eye First may use CRM, email, marketing, and automation platforms to manage enquiries, route form submissions, support follow-up, and measure communication performance.

• Tools may include Brevo, HubSpot, Zapier, Google marketing tools, and other CRM, communication, automation, analytics, or marketing platforms used from time to time.
• These tools may process website interaction data, campaign source, form submission details, name, phone number, email address, city or location, appointment interest, and communication history.
• Automation tools such as Zapier may connect forms, CRM systems, email platforms, spreadsheets, notification tools, and operational workflows so enquiries can be routed and answered faster.

Embedded services and third-party content

The website may include embedded or linked third-party services such as maps, social media pages, videos, payment interfaces, forms, or communication widgets.

• These third-party services may set their own cookies or collect usage information when visitors interact with them.
• Eye First does not control all cookies or technologies used by third-party platforms.
• Visitors should review the privacy and cookie policies of third-party platforms when using those services.

Location signals

Cookies, analytics tools, marketing tags, and server logs may help derive approximate location information such as country, state, city, or region.

• Approximate location may be used to understand service areas, local demand, campaign performance, and appointment enquiries.
• Precise GPS location is not collected by the website unless a visitor specifically allows a browser, map, or device feature to share it.

How long cookies remain

Some cookies last only while the browser is open, while others may remain for a longer period to support analytics, preferences, campaign measurement, or service continuity.

• Session cookies usually expire when the browser is closed.
• Persistent cookies remain until they expire automatically or are deleted by the visitor.
• Analytics, CRM, and marketing tools may apply their own cookie durations and data retention settings.

Managing cookie choices

Visitors can manage, block, or delete cookies through browser settings. Browser controls usually allow visitors to block third-party cookies, clear cookies, or prevent certain tracking technologies.

• Blocking cookies may affect forms, embedded maps, analytics measurement, campaign attribution, and some website features.
• Visitors can use browser privacy settings, device settings, Google account settings, advertising controls, or available platform opt-out tools to manage tracking preferences.
• If a cookie consent banner or preference tool is available on the website, visitors can use it to manage non-essential cookie choices.

Updates to this policy

This Cookie Policy may be updated from time to time to reflect changes in website technology, analytics tools, marketing platforms, legal requirements, or business operations.

Contact

For cookie-related questions, privacy requests, or marketing opt-out support, contact Eye First Superspeciality Eye Care at hello@eyefirst.in or call +91-8881206888.

• Address: 1st Floor, A-1/4, Kapoorthala Road, Sector A, Aliganj, Lucknow, Uttar Pradesh 226021
• Please include enough detail for the team to understand the cookie, tracking, or communication concern involved.