Privacy Policy

About this policy

This Privacy Policy applies to the Eye First Superspeciality Eye Care website, contact forms, appointment enquiry flows, phone and WhatsApp enquiries, and related digital communication channels used by the centre.

• Website: https://eyefirst.in
• Centre: Eye First Superspeciality Eye Care, Kapoorthala, Aliganj, Lucknow
• Contact: hello@eyefirst.in or +91-8881206888

Information you share with us

When visitors contact the centre, Eye First may receive information that is voluntarily submitted through forms, calls, WhatsApp, email, appointment requests, or other communication channels.

• Name, phone number, email address, city, area, and preferred appointment timing.
• Messages, enquiry details, treatment interest, insurance or PM-JAY questions, and follow-up preferences.
• Eye concern, symptoms, previous treatment context, prescription details, reports, or health-related information shared by the visitor for appointment or care guidance.
• Any other information a visitor chooses to provide while communicating with the centre.

Information collected automatically

When someone uses the website, certain technical and usage information may be collected automatically through cookies, tags, pixels, analytics scripts, server logs, and similar technologies.

• IP address, browser type, device type, operating system, date and time of visit, referring page, campaign source, and pages viewed.
• Clicks, scroll activity, form interactions, approximate session activity, and other website performance or usage signals.
• Approximate location such as country, state, city, or region, usually derived from IP address or analytics tools.

Location information

Eye First may collect or receive approximate location information to understand visitor demand, improve local search performance, measure campaigns, provide directions, and respond to location-specific enquiries.

• Approximate location may be derived from IP address, browser or device signals, website analytics, marketing tools, and form fields such as city or area.
• Precise GPS location is not collected unless a visitor specifically allows a browser, map, or device feature to share it.
• Location information may be used to route enquiries, improve appointment support, understand service areas, and measure marketing performance.

Cookies and tracking technologies

The website may use cookies and similar technologies to keep the website reliable, understand traffic, measure performance, remember basic preferences, support forms and embedded services, and improve marketing effectiveness.

• Essential cookies support basic website functionality and security.
• Analytics cookies help measure traffic, page performance, visitor journeys, and popular content.
• Marketing cookies, pixels, and tags may help measure campaigns, support remarketing, and understand which channels generate enquiries.
• Visitors can control or delete cookies through browser settings. Some features may work differently when cookies are blocked.

Google Analytics and Google Tag Manager

Eye First uses Google Analytics and Google Tag Manager to understand website performance, visitor behaviour, traffic sources, campaign effectiveness, and technical issues.

• Google Analytics may collect page views, session activity, device and browser information, traffic source, approximate location, and interaction data.
• Google Tag Manager helps manage analytics, advertising, conversion, and marketing tags on the website.
• Google may process data according to its own privacy terms. Visitors can review Google's privacy information and use available browser or account controls to manage Google tracking preferences.

Marketing, CRM, and automation tools

Eye First may use third-party marketing, customer relationship management, communication, and automation platforms to manage enquiries, follow up with patients, measure campaigns, and improve service communication.

• Tools may include Google marketing tools, Brevo, HubSpot, Zapier, and other analytics, advertising, CRM, communication, automation, or marketing platforms used from time to time.
• These tools may process details such as name, phone number, email address, enquiry details, appointment interest, city or location, campaign source, website interactions, and communication history.
• Automation tools such as Zapier may connect forms, CRM systems, email platforms, spreadsheets, notification tools, and other operational systems so enquiries can be routed and answered faster.
• Only information reasonably required for the relevant communication, workflow, reporting, or campaign purpose is processed through these tools.

How information is used

Information is used for patient support, website improvement, operational communication, analytics, marketing measurement, and legal or security purposes.

• Responding to enquiries, coordinating appointment requests, sharing directions, and supporting follow-up communication.
• Guiding patients about documents needed for consultation, surgery planning, insurance, TPA, or Ayushman Bharat PM-JAY support.
• Sending service-related communication such as appointment confirmations, enquiry responses, reminders, and important updates.
• Sending marketing or promotional communication where permitted by law or with consent where required.
• Measuring website traffic, campaign performance, conversion events, and content effectiveness.
• Protecting the website, preventing misuse, maintaining records, resolving disputes, and complying with legal obligations.

Medical and health-related information

Visitors may choose to share eye symptoms, medical history, prescriptions, reports, insurance details, or other health-related information while requesting care guidance or consultation.

• Health-related information is used only for enquiry handling, appointment support, care coordination, documentation guidance, and related communication.
• Visitors should avoid submitting unnecessary medical documents or sensitive personal details unless specifically requested through an appropriate channel.
• Clinical decisions are made only after consultation and examination by a qualified doctor. Website communication is not a substitute for medical advice, diagnosis, or emergency care.

Marketing communication choices

Eye First may contact visitors using phone, SMS, WhatsApp, email, or similar channels for enquiry follow-up, appointment coordination, service updates, and permitted marketing communication.

• Visitors may opt out of promotional communication by using unsubscribe options where available or by contacting the centre directly.
• Even after opting out of marketing communication, visitors may still receive service-related messages such as appointment confirmations, enquiry responses, treatment coordination messages, or legally required notices.
• Contact preferences may take reasonable time to update across CRM, email, WhatsApp, automation, and marketing systems.

When information is shared

Eye First does not sell personal information. Information may be shared only with trusted service providers, operational partners, or authorities when required for legitimate service, compliance, security, or communication purposes.

• Website hosting, security, analytics, marketing, CRM, email, SMS, WhatsApp, automation, and cloud service providers.
• Insurance, TPA, payment, Ayushman Bharat PM-JAY, or document processing partners when relevant to a patient's request.
• Professional advisors, legal authorities, regulators, or government bodies when required by law or necessary to protect rights, safety, or systems.
• Doctors, staff, or operational team members who need the information to respond to an enquiry, coordinate care, or provide patient support.

Third-party services and international processing

Some third-party tools used by the website or operational workflows may process information on servers outside India or may be operated by companies based outside India.

• These services may include analytics, marketing, CRM, automation, hosting, communication, security, and cloud platforms.
• Eye First takes reasonable steps to work with service providers that maintain appropriate data protection and security practices.
• Third-party platforms may also process data according to their own privacy policies and account settings.

Data retention

Information is kept only for as long as reasonably necessary for the purpose for which it was collected, unless a longer period is required for legal, medical, accounting, operational, dispute resolution, or compliance reasons.

• Enquiry and appointment information may be retained to manage follow-up, patient support, and operational records.
• Medical, billing, insurance, TPA, or PM-JAY related records may be retained as required by applicable law, clinical practice, scheme requirements, or business records policy.
• Analytics and marketing data may be retained according to the retention settings and policies of the relevant tools.

Security

Eye First uses reasonable technical and organisational safeguards to protect information against unauthorised access, misuse, loss, alteration, or disclosure.

• Security measures may include HTTPS, access controls, limited staff access, account authentication, operational controls, and careful selection of service providers.
• No website, messaging channel, or electronic storage method is completely secure, so absolute security cannot be guaranteed.
• Visitors should avoid sending highly sensitive information through unsecured or public channels.

Children and minors

Eye care enquiries may sometimes involve children. Personal information of a child should be submitted only by a parent, guardian, or authorised caregiver.

• Where required by applicable law, consent from a parent or lawful guardian should be provided before sharing a child's personal information.
• If a parent or guardian believes a child's information has been submitted without appropriate permission, they may contact Eye First for review or correction.

Your privacy rights

Subject to applicable law, visitors may request access, correction, update, deletion, or withdrawal of consent for their personal information.

• A visitor may ask what personal information is held by Eye First and how it is being used.
• A visitor may request correction of inaccurate or incomplete information.
• A visitor may request deletion of information where retention is no longer required by law, medical records obligations, legitimate business needs, or dispute handling.
• A visitor may withdraw consent for optional processing, including certain marketing communication, by contacting Eye First.
• Requests may require identity verification before action is taken.

External links

The website may include links, maps, embedded services, social media pages, payment interfaces, or third-party websites. Eye First is not responsible for the privacy practices, security, or content of third-party websites or platforms.

Updates to this policy

This Privacy Policy may be updated from time to time to reflect changes in the website, tools, legal requirements, business operations, or privacy practices. The updated version will be posted on this page.

Contact

For privacy questions, correction requests, consent withdrawal, marketing opt-out, or grievance-related communication, contact Eye First Superspeciality Eye Care at hello@eyefirst.in or call +91-8881206888.

• Address: 1st Floor, A-1/4, Kapoorthala Road, Sector A, Aliganj, Lucknow, Uttar Pradesh 226021
• Please include enough detail for the team to identify the enquiry or record involved.